Phygital - Automobile Manufacturer Project

A major automobile manufacturer came to us looking to use AR to showcase their latest EV (electric vehicle) engine for an event in their UK factory.

After receiving the engine model from another member of the team, I had to alone, organise, script, model, animate and test the entire AR experience using ZapWorks Studio in just four days.

All my knowledge I gained from working in ZapWorks Studio for previous AR projects was put to the test as there was multiple layers to the animation. In the first version of the experience, I created an interactable scene where the user could click on hotspots and rotate the engine model. However, this was asked to be removed early on in the iteration stage as the client's focus was purely on the labels highlighting key parts.

Additionally, half way through production, the team felt the model needed to appear (after scanning the QR code) as though it was coming up out of the stand. I easily modelled an internal rectangular pillar and added in more key frame animations to the timeline to achieve this effect as though the engine was rising up from within the stand. What took slightly longer was illuminating the shaft the engine rises up from, as well as timing all the individual animations so it flowed smoothly.

I enjoyed the challenge and was quite proud of myself achieving a working product with no support (I was the only member of the team who had learnt the AR software!). The client was very pleased with the end result.

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